Thursday, November 20, 2008

Marketing Meeting

Last night I attended a 1 day marketing course that was jammed into 3 hours. It was presented by Rick Avalos. He is a photographer located in Pueblo. He has 13 ideas for selling photography. His logic is that as photographers we enjoy taking pictures so why not make some money. We always want to upgrade to the next camera, lens, software, meal etc...

There was so much crammed into the seminar that there is no way I could implement all of the strategies right now. A couple things that I did learn.
  • Control is very important. Weither it is scheduling, sales, taking pictures control will give you the upper hand.
  • Sales are made through rapport. It is very important to establish that rapport while the consultation session is taking place and during the shooting sessions. That will help you when it comes to the sales.
  • Get your work out into the community through displays in malls, workout places, hospitals etc... Everywhere has walls that need to be decorated.
There are a lot of great ideas out there. It think that maybe I am afraid that I might get started and get too busy or that I will take some bad pictures that the client does not like. I may start getting out there more and more but there is some ground work that I need to do.

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